Privacy Policy

Last updated: 28/01/2026

Little Legs (“we”, “us”, “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store and protect personal information when you engage with our services, including in-person and online classes delivered by Little Legs and its franchisees.

Little Legs operates a franchise-based model. In some cases, personal data is processed by individual franchisees on behalf of Little Legs, and in other cases franchisees act as independent data controllers. This policy explains how that works and what your rights are.

1. Who we are

Little Legs classes may be delivered by independently operated franchisees. Franchisees may act as data processors (processing data on behalf of Little Legs) or as independent data controllers for their own local class delivery.

2. Information we collect

We may collect and process the following personal data:

Parent / Guardian Information:
- Name
- Email address
- Phone number
- Address or postcode

Child Information:
- Child’s name
- Child’s age or date of birth
- Relevant medical information (e.g. allergies or health considerations)

Consent & Preferences:
- Photo and video consent
- Marketing preferences
- Class participation preferences

Booking & Usage Information:
- Class bookings and attendance
- Payment and transaction records (processed securely by third parties)
- Communications with us or your franchisee

3. Children & Special Data Category

Some information we collect, such as medical or allergy information, is classed as special category data under UK GDPR.

We only collect this information where it is necessary for the safe delivery of classes and where it has been provided by a parent or legal guardian. Access to this data is restricted and handled with additional care.

4. How we use your information

We use personal data to:
- Deliver in-person and online classes
- Manage bookings, attendance and communications
- Ensure the safety and wellbeing of children
- Communicate important service or class information
- Manage franchise operations and quality assurance
- Meet legal and safeguarding obligations

We do not sell personal data to third parties.

5. LAWFUL BASIS FOR PROCESSING

We process personal data under one or more of the following lawful bases:
- Contract – to deliver booked classes and services
- Consent – for photos, videos and marketing communications
- Legitimate interests – for operational and service-related purposes
- Legal obligation – where required by law

Consent may be withdrawn at any time.

6. Photos and videos

Photos or videos may be taken during classes only where explicit consent has been given. Consent can be withdrawn at any time by contacting us or your franchisee, and we will stop using the images where reasonably possible.

7. Sharing your information

We may share personal data with:
- Little Legs franchisees delivering your classes
- Trusted service providers (e.g. booking systems, email providers, payment processors)
- Legal or regulatory authorities where required

All third parties are required to handle personal data securely and lawfully.

8. Data security

We use appropriate technical and organisational measures to protect personal data, including secure systems, access controls and GDPR-compliant third-party services.

9. Data retention

Personal data is retained only for as long as necessary to deliver services, meet legal and safeguarding obligations, and resolve enquiries or disputes.

10. Your rights

You have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Withdraw consent at any time
- Request data portability
- Lodge a complaint with the Information Commissioner’s Office (ICO)

11. Children's Privacy

Children’s personal data is collected only with the consent of a parent or legal guardian and is used solely for the safe and effective delivery of Little Legs services.

12. Policy Updates

This Privacy Policy may be updated from time to time. The most recent version will always be available on our website.

13. Contact Details

If you have any questions about this Privacy Policy or how your data is handled, please use our enquiry form.